In the whirlwind days of early parenthood, there’s a universal desire for support and reassurance. Skip’s Sweet Lullaby embraces this sentiment by harnessing the timeless power of the lullaby, providing the comfort new parents crave more than anything else. The piece was crafted to not only acknowledge those unspoken needs of parents but to underscore the invaluable assistance Skip provides along the sometimes challenging journey of parenthood.

Over the past two years I've been involved in generating, crafting and creating CRM work for the SkipTheDishes Partner branch of the brand. Making sure to keep a consistent system and effectively incorporating their brand style in every piece of communication.

New business owners and aspiring entrepreneurs face a daily challenge: doing it all. From handling marketing to finance to operations, they’re spread thin. They juggle multiple tasks and it ultimately takes time away from what they do best – running their business.

We moved from funnel to a consumer journey approach. Introduced Chatr’s new brand updates to the market giving a clearer, more relatable and approachable persona to the name. Consumers are now able to understand what Chatr is all about. Resulting in positive brand recall.

Batiste challenge was to stay top of mind in the current market of dry shampoos in Canada. With many competitors releasing new formulas from dry shampoo, showing the array of products and versatility from Batiste was key.

A collection of pieces created for Trojan Canada. Starting with a 48 minute film available on Youtube created to "not be watched". Yes, that’s right; with a title like &Chill, this film was designed to create the perfect ambiance for individuals wanting to skip the netflix and go straight to the chill. With sexual health studies, shameless product placement and quirky commentary, this unique project helps blur the line between advertisement and entertainment.

The new variety pack from the Trojan condom line up had to be launched in a way that integrated all the different types of people in their scope of consumers. We used a very distinctive object that surely captured our audience and made everyone feel included.

For the New Year Trojan wanted to ring it the good feels with their release of the new packaging of the vibrations line up. We paired new year resolutions with our newly improved look.

This idea plays with the direct focus that Nair products derive from natural ingredients. We wanted to extend the visual directly from the pack shots, each enhancing on their specific ingredients and bringing forward a natural environment with the use of ASMR sounds in the background.

A national campaign to kick off back to school deals for The Mobile Shop executed creatively through visual cues inspired by nostalgic school stickers. Unified in-store kioks, flyers, CRM emails, mobile & web banners, and social media posts were created to help reinforce the idea that The Mobile Shop is here to validate your back to school purchases (especially phones).

Following the success of their TV spot, Anusol new challenge was to adapt and expand their spot beyond TV screens and move it into the digital space. Using social media as their new medium to extend their communication channels in Canada.

Häagen-Dazs positions itself as a premium ice cream brand, but has started to feel unapproachable and unattainable, especially with the rise of new brands entering the market. Millennials think Häagen-Dazs is something their mum would buy.

Boomers are an open-minded and curious audience. When it comes to travelling, they love to experience new cultures authentically. Curio needs to re-position themselves to become the destination for these curious travelers.

Our challenge was to get Durex to be the contender of sexual conventions that are holding people age 16 to 24 back from the sex they deserve. While helping Durex champion a world of real sex for everyone.

Our challenge was to turn the next generation into flame-grill purists with a big, bold idea that takes home one message: BECAUSE FIRE IS BETTER.